Since 2018, Laoniu Brother & Sister Philanthropy Foundation and PIM have jointly held the program of "From Zero to One: Social Innovation Incubator" to cultivate the entrepreneurship, social innovation awareness and active learning ability of Chinese university students. The program brings together university students from different majors, backgrounds and countries to participate in the study and practice of social innovation for one year.

In 2020, the second "From Zero to One" program was held in two universities in Beijing (Beijing Foreign Studies University and Central Academy of Fine Arts). 42 university students were selected for the program. Through 13 weeks of online and offline training, these university students created eight innovative programs, four of which received a total of 50000 yuan of funds and will get follow-up support from tutors..

Social Effect of the Program:

• Guide young people to deeply explore social issues, systematically grasp theoretical knowledge and practical methods of social innovation, and improve their awareness and ability to participate in public affairs and solve social problems.

• Guide young people to pay attention to social welfare, cultivate future leaders and social entrepreneurs, and promote a virtuous circle of social ecology.

• Incubate potential social innovation programs through online courses and offline programs, improve hybrid learning and program-based learning system, and create a brand of social innovation education.

• It has proved the unique value of social innovation education in higher education ecology, expanded the teaching interest and curriculum demand of colleges and universities for social innovation training programs, and explored feasible inter-school cooperative teaching mode.

The second "From Zero to One" program was established to cooperate with two universities, Beijing Foreign Studies University and Central Academy of Fine Arts. The program was valued by the leaders (including the presidents) of the two universities and supported by

schools through various resources including school grounds, teachers, students recruitment, etc.

The program screened 42 university students through the open application channels of the universities. Students were mainly from Beijing Foreign Studies University and Central Academy of Fine Arts, as well as nearby institutions.

•Most of the students were between 20-22 years old and were about to graduate (junior and senior students). It highlighted attraction of our program for students in key decision-making stages, continued to study or chose to start a business.

•More than half of the 42 participants were women (30 of 42). Compared with other general entrepreneurship programs, it not only shows our support for women but also shows that women are determined to break the stereotype of lacking entrepreneurial ability and pursue their entrepreneurial dream.

The majors of students included Law, Art Design, Language, Economy, etc. Although participants from different specialties were talented, they lacked corresponding business knowledge and experience. The program provided them the opportunity to learn practical business knowledge and experience.

Program Effectiveness

In order to measure the learning achievements of students about the courses, PIM conducted a survey from students by before and after courses. After finishing courses, students reported that they had a better understanding of social entrepreneurship and business, had mastered new skills related to entrepreneurship, business and social influence, and were committed to taking social influence elements into account to career choices in the future.

Broaden Horizons

All participants agreed that they had acquired a wealth of business knowledge from the program and recognized the importance of achieving social influence in their careers.

Acquired Skills

Most participants thought that the program made them improve their abilities including leadership, teamwork cooperation, decision-making and entrepreneurial thinking.

Increase Self-confidence

Participants gained confidence. They believed that they could achieve social influence and thought of themselves as innovators

Expand Interpersonal Network

Participants found like-minded friends through the program and expanded their interpersonal networks and social resources.