As a long-term program, in the process of design, we have fully applied the internationally popular system engineering theory, that is, in order to systematically achieve a social goal, we need to first set a goal for it, then organize the interaction of relevant parties to move forward, and then provide guidance and support for the stakeholders in the process of moving forward, and finally achieve the goal:

(1) Set goals: establish family charity database of China and issue a white paper on the development of family charity of China

The third party is entrusted to distinguish the donors and the executors through the information collection of Chinese family charity and the establishment of taxonomy index system. On the basis of the donors, the family foundations are selected. The background of members , financial status, areas of concern, implementation programs of the family foundation are analyzed in depth, so as to make a complete set of database. According to the content of the data presented, the framework of the family charity development report is established, and experts are organized to write a white paper on the development of family charity of China.

(2) Interactive exchange: holding China family charity forum

Through the in-depth mining of family charity data and in-depth research on international family charity, the philanthropists who participate in and intend to participate in family charity will be gathered together. Through international charity exchange, excellent project display, family charity development report and other ways, the general situation and development prospect of family charity will be fully displayed for the philanthropists, and an effective interactive exchange platform will be established at the same time to provide opportunities for exchanges and cooperation.

(3) Tutors support: organizing excellent representatives of Chinese family charity to attend the international charity conference

The development of international family charity has been very mature. By attending the international charity conference, we can promote the specialization of Chinese family charity and make a voice on the international stage.

Main Benefits of the Program:

(1) Build a searchable family charity database, display the basic information, financial overview, contact information , donations received, fund other social organizations, and other relevant indicators of the family foundation in an all-round way;

(2) Complete the construction of taxonomic system, complete the classification of family charity, determine the classification standard of family foundation, and sort out the data according to the classification standard;

(3) Release the white paper of family charity development of China , set up the report framework of family charity development according to the content presented by the family charity data, organize experts to write and issue the white paper on family charity development of China;

(4) Hold China family charity forum: gather outstanding family foundation representatives at home and abroad, present a panoramic overview of family charity, introduce rich experience of international family charity, and promote family charity exchange;

(5) Organize excellent representatives of family charity of China to attend the international charity conference. Promote the exchange and cooperation of excellent family foundations at home and abroad, and improve their own professional level and social influence.

Derived Benefits of Program:

(1) Promote the promotion of excellent family charity mode and form industry benchmark. Through the in-depth data mining, we choose the excellent cases of family charity. Through the promotion of excellent cases, we can guide the philanthropists who want to participate in family charity in the future to better understand the existing excellent family foundation, promote the dissemination of excellent family charity mode and specialization of cooperation.

(2) Informatization drives effective docking of resources. We will gradually open data on the sources and flows of donations to the public through the collection of information about the funders, areas of assistance of the family foundation, and continuous improvement of the database structure and display platform. At the same time, we will also cooperate with CCTV, TouTiao and other flat media, Internet media, etc., so as to further improve the breadth and depth of information transmission.

Project Influence

The family charity research of China and advocacy program initiated and supported by the Laoniu Brother & Sister Foundation, which has ushered in a new era of systematization, scientization and digitization of family charity research of China. Up to now, the objectives set out in the program proposal have been completed.

1. Set up a data center with family charity as the core theme and open to the society to demonstrate the sense of responsibility of Laoniu Brother & Sister Foundation on promoting industry development and infrastructure construction. Clarify the key points of database collection and distinguish between investors and service providers. At present, charitable organizations of China are mainly foundations. In the traditional sense, the research usually studies the whole foundation industry or the foundation in a certain field, ignoring that the development of China foundation industry itself should be distinguished between funders and recipients. In the process of promoting the program, the original foundation is divided into two parts. The family foundation, family philanthropist, family business, family trust, etc. Is uniformly divided into categories of investors, so as to better present the same type of institutions.

2. Realize the synchronous release of offline research report and online interactive database, reflecting the innovation spirit of Laoniu Brother & Sister Foundation embracing the digital era and mobile Internet. The report presents the family charity data in real time through online and offline synchronization, and transmits "the transformation from giving people fish to teaching people to fish". China's charity industry is currently in a high-speed development stage, but charitable organizations, especially family charities, are still in the learning and development stage. The family foundation is mainly supported by fund, but only fund can not solve the fundamental problem of charity development. Through the promotion of the program, it is found that giving people fish can only solve the urgent problem, but does not have long-term sustainability. Teaching people to fish is more strategic and developmental. The latter is also the concept that every charity subject in China should give priority to. According to concept of teaching people to fish, we take the initiative to consider the strategy of "teaching people to fish" in white paper writing and event planning, hoping to promote more people who are interested in the development of family charity to learn better family charity concept, and provide excellent resources and learning mode for the development of public charity industry of China.

3. Realize the seamless link between the industry research report conference and the family charity courses of the international top business schools, practice the concept of Laoniu Brother & Sister Foundation on promoting more wealth families to understand charity and participate in charity, and joint excellent academic team and resource side to carry out the program to promote the effectiveness of the program. In the process of promoting the program, strict requirements are put forward for the professionalism of research and the universality of communication, which also requires the program team to find more suitable teams to complete together. As one of the leaders of Chinese business school education, CEIBS has its advantages in teaching, research, visiting schools and so on. At the same time, students in EMBA and MBA programs have strong ability and purchasing power. We can convert their purchasing power into charity action power through programs.